I'm a freelance B2C and B2B Higher Education writer. I write specialized articles about higher education marketing and student recruitment.
Living Expenses in Toronto: What International Students Should Know
Many international students considering studying in Canada, especially in a major city like Toronto, have one critical question: how much will it cost to live there?
In this article, we examine the typical monthly expenses in Toronto, explain what the “cost-of-living index” means in plain English, and provide a full breakdown of the main costs so you can create a realistic budget for your studies.
Key takeaways:
Living expenses for international students in Toronto typically range from CAD 1,...
When to Start Applying for College: A Complete Timeline for US Admissions
Deciding when to start applying for college can be overwhelming for international students. Because it follows a different timeline than other countries, the US admission system can seem daunting if you are not familiarised with the American academic calendar.
This article will guide you through all you need to know so you don’t miss any deadlines and deliver a strong application on time.
Key takeaways:
Most students begin preparing for college applications 12–18 months in advance, especially...
WES Evaluation: What It Is and Why It Matters If You Want to Study Abroad
If you’re planning on studying abroad, you will likely need a credential evaluation.
Universities – especially in Canada and in the United States – request this because they need a formal institution to assess your previous education and turn it into terms they can understand.
One of the most prominent bodies offering credential evaluations is World Education Services (WES).
In this article, you will learn that:
A credential evaluation translates your academic records into a format universiti...
Data Science vs Data Engineering: Which Career Is Right for You?
As the world generates millions of terabytes of data every day, data science and data engineering are among the most in-demand jobs in the tech sector. Although similar in the overall skills required, each path comes with unique responsibilities.
In this article, we will explore the differences between what data scientists and data engineers do and help you choose which career best fits your strengths.
Key takeaways:
Data scientists turn the collected data into insights and collaborate with o...
Canada or Australia: Which Study-Abroad Destination Is Right for You?
Choosing your study abroad destination is one of the most significant decisions you’ll make in your life. It needs careful consideration, taking into account factors like education quality, affordability, and public safety.
Canada and Australia are among the top study destinations thanks to both countries’ high academic standards, diverse cultures, and promising post-study opportunities. This article will help you decide which option is the right one for you.
Key takeaways:
Canadian universit...
How to Improve the Student Journey in 2025
A lot changed for higher education in 2024. Amidst political turmoil and immigration changes in top destinations, universities have had to recalibrate their international recruitment strategies.
For students on the journey to study abroad, this tumultuous scenario has exacerbated concerns about safety and financial security and led them to reconsider priorities when applying.
The most recent State of Student Recruitment report by Keystone surveyed over 27 thousand students from 195 countries ...
Back to Basics: Building an International Student Recruitment Plan
Recruiting international students isn’t exclusive to big-name universities at the top of global rankings. As it becomes easier for students of all countries to access information, colleges of all sizes can show off everything they have to offer and catch the eye of the brightest international applicants.
If your institution has not yet ventured into international recruitment, now is the time to start. Continue reading to learn about the benefits of internationalizing your school and building ...
Driving Student Enrollment With 2025 Recruitment Tactics
The beginning of a new year is the ideal time to assess the efficiency of your current recruitment approach and how it can be refined to attract more students for the upcoming cycle.
As some of the top destination countries go through political turmoil and implement significant regulation changes, the future of international education becomes unclear. To gain students’ trust in these uncertain times, universities must be ready to assuage their new concerns and address their doubts.
Continue r...
How to Use Emojis in Email Marketing
Students today are constantly bombarded by emails, notifications, and direct messages on every device. To stand out and ensure your message reaches your audience, it’s essential to stay clear and concise. Adding visual elements like emojis can make your communication more engaging, but they require a careful approach.
Continue reading to learn how to implement emojis in your email marketing strategy without compromising your university’s professional image.
What students expect from email com...
Strategies for International Student Recruitment in Community Colleges
Welcoming international students is no longer exclusive to traditional four-year universities; community colleges have long received international student applications, and recent data shows a rising interest in these institutions. With this growing demand, community colleges are emerging as a vital option for international student enrollment.
To attract more international students, you don’t need extensive scholarship programs or high-ranking standings. A recruitment strategy can be effectiv...
What the US Election Means for the Future of Higher Education
The upcoming US presidential election has put a spotlight on the contrasts between Democratic and Republican discourse. And, although often overlooked in favor of flashier topics, the issue of higher education involves discussions that go far beyond simple academic merit, such as immigration laws, financial aid, and freedom of speech.
On the Democratic side, Kamala Harris is expected to continue many of the policies enacted during the Biden-Harris administration of the past four years, keepin...
How can universities deepen their ties with India?
As Indian international students reach an all-time overseas, Western universities have been adjusting their international strategies to accommodate incoming students. But, developing lasting bonds with the world’s #1 student market requires more than just a recruitment plan.
In the latest episode of Keystone’s Higher Ed Chats podcast, we spoke with Rajika Bhandari, award-winning author and co-founder of the South Asia International Education Network, who shared her thoughts on Indian student ...
Using Twitch for Student Recruitment
Twitch is the world's largest game-streaming platform, and offers unique advantages over traditional social media challenges when it comes to student recruitment.
Its real-time interaction features are perfect for community building, and—as every marketer knows—connection and belonging are powerful sentiments when it comes to recruiting students.
As would-be students increasingly look to other paths for education, universities must engage with candidates in their preferred environments and wi...
Reframing the Higher Ed Conversation from ‘Cost’ to ‘Investment’
The perception of higher education has shifted dramatically in recent years. Although economic mobility rates for university graduates have stayed consistently higher than those with no Bachelor’s, the idea a degree isn’t worth the cost has gained traction.
In response to this change, several states in the U.S. have passed new legislation which focuses on promoting the positive outcomes of postsecondary education.
Continue reading this article for more insights into the debate and suggestions...
Liberal Arts Degrees: The Value of Lifelong Skills
Liberal arts degrees have a bad reputation for not leading to stable careers with good wages. When universities face budgetary restraints, humanities programs are often the first on the chopping block.
However, even with the increasing need for job-ready skills, market data shows liberal arts graduates are still in high demand - and will continue to be - as new technologies develop.
In this article, we’ll explore why liberal arts degrees remain relevant and profitable in today’s job market.
S...