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The beginning of a new year is the ideal time to assess the efficiency of your current recruitment approach and how it can be refined to attract more students for the upcoming cycle.
As some of the top destination countries go through political turmoil and implement significant regulation changes, the future of international education becomes unclear. To gain students’ trust in these uncertain times, universities must be ready to assuage their new concerns and address their doubts.
Continue r...

Students today are constantly bombarded by emails, notifications, and direct messages on every device. To stand out and ensure your message reaches your audience, it’s essential to stay clear and concise. Adding visual elements like emojis can make your communication more engaging, but they require a careful approach.
Continue reading to learn how to implement emojis in your email marketing strategy without compromising your university’s professional image.
What students expect from email com...

The upcoming US presidential election has put a spotlight on the contrasts between Democratic and Republican discourse. And, although often overlooked in favor of flashier topics, the issue of higher education involves discussions that go far beyond simple academic merit, such as immigration laws, financial aid, and freedom of speech.
On the Democratic side, Kamala Harris is expected to continue many of the policies enacted during the Biden-Harris administration of the past four years, keepin...

As Indian international students reach an all-time overseas, Western universities have been adjusting their international strategies to accommodate incoming students. But, developing lasting bonds with the world’s #1 student market requires more than just a recruitment plan.
In the latest episode of Keystone’s Higher Ed Chats podcast, we spoke with Rajika Bhandari, award-winning author and co-founder of the South Asia International Education Network, who shared her thoughts on Indian student ...

Twitch is the world's largest game-streaming platform, and offers unique advantages over traditional social media challenges when it comes to student recruitment.
Its real-time interaction features are perfect for community building, and—as every marketer knows—connection and belonging are powerful sentiments when it comes to recruiting students.
As would-be students increasingly look to other paths for education, universities must engage with candidates in their preferred environments and wi...

The perception of higher education has shifted dramatically in recent years. Although economic mobility rates for university graduates have stayed consistently higher than those with no Bachelor’s, the idea a degree isn’t worth the cost has gained traction.
In response to this change, several states in the U.S. have passed new legislation which focuses on promoting the positive outcomes of postsecondary education.
Continue reading this article for more insights into the debate and suggestions...

While Pride Month is celebrated in June, advocating for LGBTQ+ rights is an effort that must be maintained throughout the year. Many countries are taking strides towards more inclusive and equitable legislation, but some persist in creating laws that attack LGBTQ+ rights and lead to an increase in hate crimes, particularly within educational institutions.
It falls upon universities, as bastions of progress, to spearhead the campaign for inclusion. They must safeguard their queer students, fur...

From viral videos on TikTok to the emergence of new platforms like BeReal, universities have a multitude of opportunities to connect with their audience.
However, staying relevant and engaging with prospective students requires a keen understanding of social media trends, and deciding when to jump on these trends requires considering the potential benefits, risks, and strategic implications.
In this article, we’ll delve into the dynamics of social media trends in higher education marketing an...

Universities must understand the importance of fostering a diverse and inclusive environment as the place where most of the world’s technological and social innovation happens. For this to be achieved, faculty and administration need to fight against discrimination of any form actively - whether it’s based on race, economic status, or identity.
Continue reading to learn more about why diversity matters and how embracing it benefits higher education.
What does “diverse” mean?
In light of recen...

The importance of authenticity in any marketing strategy is hardly a novelty. And, with advertisement services becoming increasingly accessible, customers are becoming less trusting of what is immediately perceived as promotional content.
Universities are turning to their students to remedy traditional advertisements’ lack of credibility and create content that reaches the desired audience. After all, students possess an unparalleled ability to connect with and meet their peers at their level...

With Google’s latest SERP algorithm and email updates, higher education marketers face new challenges in optimizing their online presence and ensuring their message reaches future students. Understanding these updates and their implications is essential for maintaining your visibility and relevance in search results.

Continue reading for a rundown of what every higher ed marketer needs to know about the recent changes, as well as tips for updating your email and content strategies.

Higher ed marketing on Instagram, TikTok and Facebook are commonplace. But, while these are the most widespread platforms among all ages, when it comes to professional life, none surpass the giant of online networking: LinkedIn.
LinkedIn is a largely untapped source in student recruitment, but it offers great potential in reaching prospective students – especially at the graduate level.
Here are some insights on planning a successful campaign using LinkedIn’s multiple ad formats, elevating yo...

Finding the next cohort of students bring new challenges for higher ed marketers, as new generations bring new priorities and expectations.
As the new year approaches, the time comes to analyze what’s been achieved in 2023 and what new goals to set for the 2024 recruitment cycle.
Continue reading for insights into what the new generation of students are looking for in universities and 5 strategies on how to recruit more students.
Highlight post-graduation opportunities and career services
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